If you want to mass mail a letter, whether as a fundraising tool or to make an announcement to your customer base, there are several factors to keep in mind to control costs:
- Black and white can be boring, but color will be more expensive.
- Short, sweet, and clearly written leads to more effective communication and lowers your cost. Three pages front and back will never be read anyway.
- The more extensive the personalization the more you will pay.
- Save the fancy linen paper stock for personal communication. A 60# or 70# mid-grade paper stock is perfect for a form letter.
Advantage offers three common options for letters and they vary in viewer experience
A Generic Letter in a Personalized Envelope
By generic we mean that all of the letters are exactly the same and can be printed on a printing press or copier. The recipient’s name and address from your mailing list would be printed on the envelopes. Variable data indicates personalization. This is the least expensive combination.
A Personalized Letter in a Window Envelope
In this case, each recipient’s name and address would be laser-printed on letterhead stock. The variable data is positioned so that it appears through the window in the envelope.
A Personalized Letter in a Personalized Envelope – Matched Mailing
In this option, the recipient’s name and address are laser-printed on the letterhead stock as well as on the outer non-windowed envelope. The completed letter has to be matched to the envelope. This is a more high-end approach commonly used in fundraising letters.
These are the most common examples, but the impression of the letter’s recipients is very important. If you have a different idea we would be happy to discuss it with you. Please call us at 678-921-2134 or click below and complete the contact form to connect.